What is the difference between GMS and EDLA certification for enterprise?

When evaluating Android devices for enterprise deployment, two certification types determine the management capabilities available: GMS (through the MADA agreement) and EDLA.

GMS certification is the standard certification for consumer smartphones and tablets. Devices certified under the MADA (Mobile Application Distribution Agreement) include the full suite of Google apps and services - Play Store, Chrome, Gmail, Maps, and critically for enterprise, Google Play Protect and Android Enterprise support.

GMS-certified devices are listed on the Android website and typically support all Android Enterprise deployment scenarios: fully managed, work profile, COPE, and dedicated device (kiosk). Android Go, Android TV, WearOS, etc aren't obviously included in this, though Android XR should fall under much of the same mandate when it's ready.

EDLA certification is designed for dedicated and enterprise-focused devices that may not suit the typical consumer GMS use case. This includes kiosks, digital signage, ruggedised handhelds, point-of-sale terminals, and other single-purpose devices.

• Standard smartphones and tablets for knowledge workers: GMS (MADA) certification. These devices will support all management scenarios and provide the full Android experience.
• Kiosks, signage, ruggedised devices, or other dedicated-use hardware: EDLA certification is typically more appropriate. The devices are designed for purpose and don't carry unnecessary consumer apps, services, and may be more appropriate in terms of formfactor.
• AOSP (uncertified) devices: These have no Google services, no Play Store, and limited Android Enterprise management support. They are not suitable for enterprise management through the Android Management API, but platforms may provide an alternative management framework under AOSP.